More content is not always the answer.
Sometimes you need sharper SME/product-led content. Sometimes you need a new channel motion. Sometimes you need the system behind both.
B2B SaaS content strategy for the AI era
Content strategy for B2B SaaS brands when SEO stops being predictable.
Hi, I’m Faith 👋🏾
I help teams turn internal expertise and product knowledge into content with a point of view — then build the content motions that help those ideas travel across YouTube, Reddit, editorial newsletters, and podcasts.
Content forYouTube
How I can help you
Two ways to work with me.
POV Content
Explore POV ContentSME-led and product-led articles with a point of view.
If your content program feels too generic, too SEO-led, or too close to what everyone else is publishing, I can help you create content grounded in what your team actually knows.
That means interviewing SMEs, pulling out the best ideas, shaping stronger angles, and turning product knowledge into articles that clearly explain what your product does and how it solves a real problem.
SME interviewsPOV articlesProduct-led articlesEditorial elevation
Content Motions
Explore Content MotionsNew channels, built from zero to one.
Maybe you want to launch YouTube, Reddit, an editorial newsletter, or a podcast, but you’re not sure where to start.
Or maybe the channel already exists, but it feels inconsistent, underdeveloped, or disconnected from the rest of your content strategy.
I can help you validate the channel, define what good looks like, build the strategy, create the workflows, set up AI-assisted processes, document the playbooks, and hand over a system your team can keep running.
YouTubeRedditEditorial newslettersPodcastsAI workflowsPlaybooks
Why work with me
I’ve run the channels I recommend: YouTube, Reddit, podcast, newsletter.
My work has moved from long-form SEO writing into multi-channel content strategy, product-led content, SME-led content, and repeatable content systems.
Keyword.com: from SEO blog to multi-channel content programHelped evolve the content program beyond SEO blogs into social and thought leadership, YouTube, Reddit, podcasting, and an editorial newsletter.
saas.group: YouTube as a content service offeringHelped build out YouTube as a repeatable content function that portfolio brands could use, not just a one-off video experiment.
Dash: product-led content for high-converting keywordsWrote product-led content around DAM pricing, affordable DAM software, and comparison topics designed to help buyers evaluate their options.
Vitally: SME-led content with stronger POVPitched topics, extracted the best ideas from SMEs, and transformed expert input into stronger POV-driven content.
Worked on content for some of your favourite brands.
ThinkificNextivaDashCloud AssessPlayPlaysaas.groupKeyword.comAnimalzThinkificNextivaDashCloud AssessPlayPlaysaas.groupKeyword.comAnimalz
and more
Testimonials
What people say about working with me.
“She's authored several articles that are ranking number one for their primary keywords — and we can clearly see where these articles have contributed to conversions, ie more money!”
I've been working with Faith for over a year now. She's an excellent writer who always follows our briefs to a tee. 🙌 Faith always does her research which clearly shines through in her writing — particularly in articles that contain more technical information.
I'd definitely recommend Faith to other SaaS businesses who need high-quality and well-researched articles. Thanks Faith! :D
“I really hope that we get to work together again soon. You have been incredible to work with and I can only hope our paths will cross again. 💙”
“Thank you for all the work you've done this year. We are very happy with the content you've written for us, and some of it is driving a lot of traffic :)”
“Faith is one of those writers that you don't need to worry about.”
You can provide her with a simple content brief and be confident that she will follow it to a T. I also never needed to send her work back for re-edits, which is something I greatly appreciate.
Faith only produces content of the highest calibre. She makes sure to include succinct but still well-explained work and references credible sources.
Not sure whether you need sharper content or a new motion?
Talk to me if your content strategy needs to evolve, but you’re not sure what should change first.