About
Hi, I'm Faith. I help B2B SaaS teams think more clearly about content.
The short story
From long-form SEO writing to multi-channel content strategy.
I started in long-form SEO writing for B2B SaaS, and slowly moved into the work I do now: SME-led content, product-led content, and the content motions that help an idea travel beyond a single blog post.
Most of my work today is about helping content programs evolve — past "publish more blog posts" and into something with a clearer point of view and a system behind it.
What I doPOV Content (SME-led and product-led articles) and Content Motions (YouTube, Reddit, editorial newsletters, podcasts).
Who I work withB2B SaaS teams whose content program is active but feels generic, inconsistent, or disconnected from what the team actually knows.
How I workInterview-led, opinion-forward, and built so your team can keep running the motion after I hand it over.
Where I've workedKeyword.com, saas.group, Dash, Vitally, and a long tail of other B2B SaaS brands across the content stack.
What you can expect
A point of viewI bring an opinion to the work — about the topic, the angle, and what good looks like.
Real inputs, not vibesSME interviews, product context, customer evidence, and research over generic AI output.
Something that outlives the engagementWhether it's a piece or a whole motion, the goal is leave your team with something they can keep running.
Want to talk about your content program?
Tell me what's working, what's not, and where you'd like the program to be in six months.